Influence plays a pivotal role in the digital realm, shaping brand narratives and steering audience behaviours. Recognizing the diverse reach and impact that influencers have on varied audiences, we have introduced a comprehensive classification system.
This system, more than just a label, provides clarity for both influencers and advertisers, ensuring aligned expectations, realistic pricing, and strategic campaign deployments.
The Classification System:
- Novice Influencer – Less than 1,000 audience members.
- Perfect for niche markets and highly specialized content.
- Micro Influencer – Audience size ranges from 1,000 to 10,000.
- Ideal for community-driven campaigns and targeted audiences.
- Mid-tier Influencer – Audience size between 10,000 and 100,000.
- Great for regional campaigns and broader reach within specific industries.
- Macro Influencer – Audience size spans from 100,000 to 1 million.
- Suitable for large campaigns with a diverse audience and wider appeal.
- Mega Influencer – Audience size exceeds 1 million.
- Optimal for national or international campaigns with a broad appeal.
Where to Find Influence Classifications:
- Profile Overview: When viewing an influencer’s profile, their influence classification is prominently displayed, giving immediate insights into their reach.
- Search & Filters: When exploring available spaces or browsing influencer profiles, you can filter results based on influence classification, ensuring a more tailored and relevant search experience.
- Established Metrics: Subscribers of the Established Metrics plan can delve deeper, gaining access to detailed influence breakdowns for each platform an influencer operates on. This granularity ensures that campaign decisions are backed by comprehensive data and insights.
- Space Creation: When influencers create spaces, pricing recommendations will be shown based on their influence within that platform, or combined platforms. This helps influencers better price their advertisement opportunities.
Grasping the nuances of influence is not just about understanding reach—it’s about optimizing connections, maximizing returns, and creating impactful narratives. With our influence classification, we aim to empower both advertisers and influencers with the insights they need to thrive in the digital domain.