The Importance of Transparency in Influencer Marketing

Ok, here me out!  Our favorite influencers are all seen to be relatable and honest. But how honest are they really? Why is it so important to have transparency with your followers?  Bloggers, researchers and the news have all been reporting on a series of changes in events that have mostly been influenced by the … Read more

The Future of Influencer Marketing: Trends to Watch Out For

Influencer marketing is the future of all marketing campaigns. With the rise of social media use and recognition, it makes it the perfect tool and strategy. Brands from all around the world are able to reach more people and a much larger target audience. The marketing industry has experienced one of the biggest transformations over … Read more

How to Build a Long-Term Relationship with Your Influencers 

We’ve all seen how when a boy is madly in love with a girl, he does everything just to catch her attention. He will go above and beyond just for her to say hello. But it isn’t always that easy, now is it? Sometimes, getting this attention can be difficult. Luckily, the problem is typically … Read more

8 Benefits of Working with Micro-Influencers for Your Brand

In today’s digital age, social media has become an integral aspect of our daily lives. From scrolling through Instagram to watching funny videos on TikTok, social media has become a part of our routine. But, social media isn’t just for entertainment! It’s a powerful tool for businesses looking to promote their products and services. One … Read more

Top 10 Tips for Brands to Maximize Their ROI with Influencer Marketing

Influencer marketing has been a popular buzzword lately. Brands all over have been talking about it for years. And, as we all know, it’s no secret that partnering with influencers can boost brand awareness. But, that’s not all that influencers can do for you. They can do so much more, like increase sales and generate … Read more