6 Metrics To Measure For Influencer Marketing Campaigns

influencer marketing metrics

I get that this can be a little more than overwhelming. Metrics and KPIs are pretty fancy words for “how to reach goals”. If this will be your first marketing campaign, fear not! We’ve got you covered! What is Influencer marketing and why should you use it?  Influencer marketing combines both traditional and modern marketing … Read more

How Influencer Marketing Can Help Your Brand Reach New Audiences

It’s no surprise that influencer marketing is becoming more and more popular. The fact is that people love people. Does that make any sense? And they are more likely to try new things and to buy the products that people they admire are using. So, influencer marketing needs almost no introduction.  As more companies incorporate … Read more

Influencer Marketing: The New Norm for Marketers

In recent years, social media has taken the world by storm with marketing tactics. Covid-19 forced many businesses to digitize their businesses to stay afloat. Many people found new ways to socially interact with one another during lockdown. Instead of businesses seeing the threat of COVID, they found opportunities to find new creative ways to … Read more

Top Influencers Changing South Africa’s Social Media Landscape 

Influencers today have changed the landscape of social media for the better. They have crafted a space where both brands and influencers alike can become better examples to the people they represent. From crafting inspirational content to generating a safe space to interact with the community, these influencers are the forerunners of the South African … Read more

The Role of Influencers in Building a Sustainable Brand

Have you ever wondered how that Instagram star you’re following has a big say in your favorite brand? Well, you are not alone! And it’s not just any brand – we’re talking about those that are striving to save the planet. These influencers are also called eco warriors, eco influencers, or even “green-fluencers”.  In this … Read more

Influencer Marketing for Small Businesses: Tips and Strategies

What is “Influencer Marketing”? Influencer marketing involves the use of influencers to promote a brand or product. However, the term influencer doesn’t mean a celebrity. An influencer can be small, or less known but have a much more significant impact on the brand image or reach. These influencers are known as Micro influencers.  Macro influencers … Read more

The Ethics of Influencer Marketing: Balancing Profit and Authenticity

Picture this.  Fresh breeze across your face, a cool summer day with birds chirping, strangers smiling and children laughing. You are on a walk past a beautiful park where you see an influencer filming themselves advertising a brand you don’t recognize. You have nowhere to be, so you decide to watch. You think to yourself … Read more

Finding Influencers for Your Brand: A Guide for Niche Markets

Let’s be honest, influencers have taken the marketing industry by storm.  From the famous dog Jiffpom with 10.2 million followers, to Brené Brown with 4.9 million followers, the influencer market is diverse and full of opportunities! We know that it can be overwhelming to find these influencers, and Google alone doesn’t exactly give you all … Read more

The Pros and Cons of Paying Influencers for Sponsored Posts

The internet is a whirlwind of chaos! We see advertisements when we awake, we dream about them when we sleep, we even see those small clues of Product Placement In Movies!  Remember that scene in Transformers, where Bumblebee has his own screen time in the iconic scene with the Chevy?  You guessed it, our favorite … Read more

Influencer Marketing Mistakes to Avoid for a Successful Campaign

Before we jump into what you really came here for, we need to understand what influencer marketing is. In today’s digital age, social media has become an integral aspect of our daily lives. From scrolling through Instagram to watching funny videos on TikTok, social media has become a part of our routine. But, contrary to … Read more