6 Metrics To Measure For Influencer Marketing Campaigns

influencer marketing metrics

I get that this can be a little more than overwhelming. Metrics and KPIs are pretty fancy words for “how to reach goals”. If this will be your first marketing campaign, fear not! We’ve got you covered! What is Influencer marketing and why should you use it?  Influencer marketing combines both traditional and modern marketing … Read more

How Influencer Marketing Can Help Your Brand Reach New Audiences

It’s no surprise that influencer marketing is becoming more and more popular. The fact is that people love people. Does that make any sense? And they are more likely to try new things and to buy the products that people they admire are using. So, influencer marketing needs almost no introduction.  As more companies incorporate … Read more

Influencer Marketing: The New Norm for Marketers

In recent years, social media has taken the world by storm with marketing tactics. Covid-19 forced many businesses to digitize their businesses to stay afloat. Many people found new ways to socially interact with one another during lockdown. Instead of businesses seeing the threat of COVID, they found opportunities to find new creative ways to … Read more

Influencer Marketing for Small Businesses: Tips and Strategies

What is “Influencer Marketing”? Influencer marketing involves the use of influencers to promote a brand or product. However, the term influencer doesn’t mean a celebrity. An influencer can be small, or less known but have a much more significant impact on the brand image or reach. These influencers are known as Micro influencers.  Macro influencers … Read more

Finding Influencers for Your Brand: A Guide for Niche Markets

Let’s be honest, influencers have taken the marketing industry by storm.  From the famous dog Jiffpom with 10.2 million followers, to Brené Brown with 4.9 million followers, the influencer market is diverse and full of opportunities! We know that it can be overwhelming to find these influencers, and Google alone doesn’t exactly give you all … Read more

The Pros and Cons of Paying Influencers for Sponsored Posts

The internet is a whirlwind of chaos! We see advertisements when we awake, we dream about them when we sleep, we even see those small clues of Product Placement In Movies!  Remember that scene in Transformers, where Bumblebee has his own screen time in the iconic scene with the Chevy?  You guessed it, our favorite … Read more

Influencer Marketing Mistakes to Avoid for a Successful Campaign

Before we jump into what you really came here for, we need to understand what influencer marketing is. In today’s digital age, social media has become an integral aspect of our daily lives. From scrolling through Instagram to watching funny videos on TikTok, social media has become a part of our routine. But, contrary to … Read more

The Importance of Transparency in Influencer Marketing

Ok, here me out!  Our favorite influencers are all seen to be relatable and honest. But how honest are they really? Why is it so important to have transparency with your followers?  Bloggers, researchers and the news have all been reporting on a series of changes in events that have mostly been influenced by the … Read more

The Future of Influencer Marketing: Trends to Watch Out For

Influencer marketing is the future of all marketing campaigns. With the rise of social media use and recognition, it makes it the perfect tool and strategy. Brands from all around the world are able to reach more people and a much larger target audience. The marketing industry has experienced one of the biggest transformations over … Read more

How to Build a Long-Term Relationship with Your Influencers 

We’ve all seen how when a boy is madly in love with a girl, he does everything just to catch her attention. He will go above and beyond just for her to say hello. But it isn’t always that easy, now is it? Sometimes, getting this attention can be difficult. Luckily, the problem is typically … Read more