Influencer Marketing vs Traditional Advertising: Which is Better?

man reading traditional adverts in a newspaper

Hey there fellow marketers! Are you tired of using the same old traditional advertising methods to promote your brand? Well, you’re in for a treat because today we’re diving into the world of influencer marketing!  In this blog post, we’ll be exploring the ins and outs of influencer marketing and comparing it to traditional advertising. … Read more

Get Ready, Get Set, Go: 3 Foundations of Influencer Marketing

Hey there, marketing mavens! Are you ready to start learning about the exciting world of influencer marketing? It’s time to amp up your brand promotion with a strategy that’s taking the digital world by surprise!  You may be asking yourself – what would be the benefit of influencer marketing?  Well, think about it – influencers … Read more

6 Metrics To Measure For Influencer Marketing Campaigns

influencer marketing metrics

I get that this can be a little more than overwhelming. Metrics and KPIs are terms for “how to reach goals”. If this will be your first marketing campaign, fear not! We’ve got you covered! What is Influencer marketing and why should you use it?  Traditional and modern marketing strategies blend harmoniously in influencer marketing, … Read more

How Influencer Marketing Can Help Your Brand Reach New Audiences

It’s no surprise that influencer marketing is becoming more and more popular. The fact is that people love people. Does that make any sense? And they are more likely to try new things and to buy the products that people they admire are using. So, influencer marketing needs almost no introduction.  As more companies incorporate … Read more

Influencer Marketing: The New Norm for Marketers

In recent years, social media has taken the world by storm with marketing tactics. Covid-19 forced many businesses to digitize their businesses to stay afloat. Many people found new ways to socially interact with one another during lockdown. Instead of businesses seeing the threat of COVID, they found opportunities to find new creative ways to … Read more

Influencer Marketing for Small Businesses: Tips and Strategies

What is “Influencer Marketing”? Influencer marketing involves the use of influencers to promote a brand or product. However, the term influencer doesn’t mean a celebrity. An influencer can be small, or less known but have a much more significant impact on the brand image or reach. These influencers are known as Micro influencers.  Macro influencers … Read more

Finding Influencers for Your Brand: A Guide for Niche Markets

Let’s be honest, influencers have taken the marketing industry by storm.  From the famous dog Jiffpom with 10.2 million followers, to Brené Brown with 4.9 million followers, the influencer market is diverse and full of opportunities! We know that it can be overwhelming to find these influencers, and Google alone doesn’t exactly give you all … Read more

The Pros and Cons of Paying Influencers for Sponsored Posts

The internet is a whirlwind of chaos! We see advertisements when we awake, we dream about them when we sleep, we even see those small clues of Product Placement In Movies!  Remember that scene in Transformers, where Bumblebee has his own screen time in the iconic scene with the Chevy?  You guessed it, our favorite … Read more

Influencer Marketing Mistakes to Avoid for a Successful Campaign

Before we jump into what you really came here for, we need to understand what influencer marketing is. In today’s digital age, social media has become an integral aspect of our daily lives. From scrolling through Instagram to watching funny videos on TikTok, social media has become a part of our routine. But, contrary to … Read more

The Importance of Transparency in Influencer Marketing

Ok, here me out!  Our favorite influencers are all seen to be relatable and honest. But how honest are they really? Why is it so important to have transparency with your followers?  Bloggers, researchers and the news have all been reporting on a series of changes in events that have mostly been influenced by the … Read more