In today’s digital age, social media has become an integral aspect of our daily lives. From scrolling through Instagram to watching funny videos on TikTok, social media has become a part of our routine.
But, social media isn’t just for entertainment! It’s a powerful tool for businesses looking to promote their products and services. One of the most effective ways to achieve this is through social media marketing and the use of influencers.
So, explore with us as we take a deep dive into all the benefits of influencer marketing for your brand!
Influencer marketing
Influencer marketing has risen in popularity and use over the last few years. Social media has risen as more people involve the media in their everyday lives.
Influencer marketing is the promotion of a brand through social media. It’s an effective strategy to gain popularity and brand awareness. It has nothing but benefits for a brand!
What is a micro-influencer?
This type of influencer has a follow count of 10 000 to 100 000 and has a high engagement rate.
What are the benefits of working with Micro-Influencers?
1. Micro-Influencer marketing has a high ROI
Social media has already taken over the world. Platforms like Instagram, Facebook, and TikTok are constantly being used. 4.48 billion people currently use social media worldwide, and this has doubled since 2015. This is why influence marketing has a high ROI. Let me explain…
Influence marketing is growing by the second. It’s a massive industry that consistently returns potential. This potential is measured as ROI (Return On Investment). As more companies invest in this marketing strategy, it only gets bigger.
ROI is a metric that is vital for any type of investment. In short, it means “What I put in and what I get out of”. It will determine the success of any campaign or marketing plan. Understanding influencer ROI can truly shape your marketing strategies in the future.
It impacts everything, including the other benefits of marketing. From brand recognition and trust to an increase in sales at a fast pace… we are going to cover it all! So stick around, your brand won’t want to miss this!
2. A fast and effective way to promote your brand
Influencer marketing reaches a large audience. It covers both international and local recognition. The past 5 years have experienced a large rise in media activity, where 60% of the world’s population now uses social media.
Micro-influencers have a much larger engagement rate than macro-influencers. This means that they are constantly seeing new followers and engagement activity. Your engagement rate is a metric used to assess the average number of interactions that social media content receives per follower.
Micro-Influencer engagement is an important indicator of an influencer’s overall performance. It is important to understand an influencer’s engagement rate before the decision to collaborate is made. The engagement rate will influence brand loyalty and image, as well as promote the product or service more. Most influencers will have an engagement rate of 1% to 3%. This means that any engagement rate above 3% is great.
A micro-influencer can reach an engagement rate of 3.5 to 6, making it the best way to promote your brand.
3. Micro-Influences allow you to establish social proof
“Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” In short, it’s the concept of “since others are doing it, I should be doing it, too.” Social proof builds a relationship with the online consumer through the influencer.
In order for social proof to exist, companies must engage with the viewer. This is why micro-influencers are our first choice. The engagement rate, as mentioned before, is high, meaning that the company has a better chance of interacting with the viewers through the influencer. As an influencer is building an account to increase popularity, engagement is vital. Through the succession of a micro-influencer gaining popularity, the business will become more recognized and trusted.
In short, micro-influencers are a perfect gem to establish social proof!
4. Micro-influencers are less costly
Micro-influencers won’t cost as much as marketing through a much larger influencer. This is because Macro influencers already have a lot of fame. The product will reach more people. But… at what cost?
It’s true, micro-influencers have a much lower follow count. However, they have a much higher engagement impact. This means that while you may not be reaching as many people, the ones you do will be the most likely to take action. You’ll reduce costs while making a higher ROI – it’s a win win!
Micro-influencers are also open to continuing relationships with small businesses. So, if you are needing to grow your business and maintain partnerships, then you are in luck.
5. Micro-influencers have a more targeted and niche audience
Micro-influencers have niche communities that make it a lot easier to target a specific audience. These specific audiences will have more of an interest in your product. Being able to target these niche audiences will make sure that your products are being marketed to the right people.
These niche audiences tend to establish a sense of trust with the micro influencer. This is a perfect opportunity to set up loyalty and trust within a market. Overall, it promoters business loyalty and engagement.
6. Micro-influencers provide measurable results
Micro-influencers have emerged as powerful marketing tools due to their ability to deliver measurable results for brands. Their smaller but more engaged followership allows for more meaningful interactions, resulting in higher levels of engagement with the content they produce.
Brands can track and measure this engagement through metrics such as likes, comments, shares, and click-through rates, providing tangible data on the effectiveness of their campaigns.
Tracking the conversion rates resulting from micro-influencer campaigns provides valuable insights into the return on investment, and allows brands to assess the campaign’s success. Your company can then make data-driven decisions for future marketing strategies.
Marketing through micro-influencers offers measurable results in terms of engagement, conversion rates, user-generated content, and trackable actions. By leveraging these measurable outcomes, brands can gauge the success of their campaigns, optimize future strategies, and make informed marketing decisions that lead to greater ROI.
7. Micro influencers are accessible and open to feedback
Micro influencers may be newer and much more open to the space, as they are growing themselves. This being said, they are much more open to new campaign and project ideas which is a great opportunity for a marketer.
They are also much more open to compensation payments, which make them less expensive to work with. They provide constructive feedback and are often just as open to it themselves.
Micro influencers normally work for themselves. This makes it easier for a company to manage campaigns and have control over them. All this is done while maintaining a strong relationship.
8. Micro influencers create user generated content
User engagement, as mentioned earlier, is vital when introducing a new product to an influencer. It makes it easier for a company to perform better. This allows for more genuine feedback.
One of the biggest keys to running a successful campaign is the ability to constantly improve. Consistency is key, and maintaining good content brings a company to a successful end.
The audiences that involve micro influencers are much more engaging and have higher levels of interest. This means they will have that same attitude towards the brand and product. With open comments and feedback, a brand can make key adjustments that set them apart from the competition and place themselves in a league of their own.
Well done, you made it this far!
Great! Now you know all the benefits of micro influencer marketing! Let’s play a game…
What is beneficial, cost-effective, and the best way to promote your business online?
That’s right! Marketing through a micro-influencer!
Micro influencers are a great way to target a specific audience. Customer engagement is high, and it costs less than marketing through a much larger celebrity. Micro influencers are much more open to feedback. They allow a company to have more control over marketing campaigns, while maintaining a strong relationship.This results in a high ROI and brand loyalty.
So, good luck with your next campaign! I trust that you have all the resources to understand micro-influencers. What are you waiting for? Go and take your marketing strategy to the next level!