What is “Influencer Marketing”? Influencer marketing involves the use of influencers to promote a brand or product. However, the term “influencer” doesn’t necessarily mean the person’s a celebrity. An influencer can be small, or less known, but have a much more significant impact on the brand image or reach. These influencers are known as Micro … Read more
Picture this. Fresh breeze across your face, a cool summer day with birds chirping, strangers smiling and children laughing. You are on a walk past a beautiful park where you see an influencer filming themselves advertising a brand you don’t recognize. You have nowhere to be, so you decide to watch. As your mind contemplates, … Read more
You don’t have to be a marketing mogul to see how influencers have taken the industry by storm. From the famous dog Jiffpom with 10.2 million followers, to Brené Brown with 4.9 million followers, the influencer market is diverse and full of opportunities! We know that it can be overwhelming to find these influencers, and … Read more
At first glance, the internet can seem like a whirlwind of chaos. We see advertisements when we awake, we dream about them when we sleep, we even see those small clues of Product Placement In Movies! Let’s use an example. For all the Transformers fans out there (ourselves included) – We’d like to highlight the … Read more
What is Influencer marketing? Influencer marketing is a strategy that can help brands reach their target audience in an authentic and engaging way. Influencer marketing allows marketers to promote a product or service and establish engagement with the viewers through the connection and fame of an influencer. Influencer marketing is one of the top-rated marketing … Read more
As never-seen-before tactics become popular in today’s marketing landscape, there’s something else lurking in the background that can make or break success. We’re talking about transparency. Whether you’re a firm believer in the power of AI and use it streamline your content production or are looking at influencer marketing to your strategy, transparency has to … Read more
Influencer marketing is the future of all marketing campaigns. With the rise of social media use and recognition, it makes it the perfect tool and strategy. Brands from all around the world are able to reach more people and a much larger target audience. The marketing industry has experienced one of the biggest transformations over … Read more
If you’re the owner of a mobile device, you could think of it as having the world at your fingertips. If you have a stable internet connection, finding the answer to a question is as easy as typing it into a browser. You’ll quickly have a screen of 10 different sources offering what they believe … Read more
In today’s digital age, social media has become an integral aspect of our daily lives. From scrolling through Instagram to watching funny videos on TikTok, social media has become a part of our routine. But, social media isn’t just for entertainment! It’s now become a powerful tool for businesses looking to promote their products and … Read more
Influencer marketing has been a popular buzzword lately. Brands all over have been talking about it for years. And, as we all know, it’s no secret that partnering with influencers can boost brand awareness. But, they can do so much more – how about increasing sales and generating a positive ROI? With so many brands … Read more
