Influencer Marketing for Small Businesses: Tips and Strategies

What is “Influencer Marketing”? Influencer marketing involves the use of influencers to promote a brand or product. However, the term “influencer” doesn’t necessarily mean the person’s a celebrity. An influencer can be small, or less known, but have a much more significant impact on the brand image or reach. These influencers are known as Micro … Read more

10 Tips to Maximize ROI with Influencer Marketing

Influencer marketing has been a popular buzzword lately. Brands all over have been talking about it for years. And, as we all know, it’s no secret that partnering with influencers can boost brand awareness. But, they can do so much more – how about increasing sales and generating a positive ROI?  With so many brands … Read more