After extensive consultation with Brands and Agencies in South Africa we have made (and still are making) a few changes to the way Lit.so operates. Our core focus at the moment is to ensure that both Influencers and Brands are able to easily understand the offering, while providing value to both sides. Campaign changes Moving … Read more
The principle of social proof states: “The greater the number of people who find any idea correct, the more the idea will be correct.” — Robert B. Cialdini What is Social Proof? People say that we tend to do what others do. For the most part, it’s true. As people, we all have a natural … Read more
In this blog post, we’ll be exploring the ins and outs of influencer marketing and comparing it to traditional advertising. We will find out which one is the ultimate game-changer for your brand. Whether you’re a small business owner or a marketing aficionado, it’s crucial to understand the power of these two strategies and how … Read more
In this article, we’re breaking down the 3 foundations of influencer marketing that will boost your success. We’ll walk you through setting clear goals, finding the perfect influencers, and understanding that all-important return on investment (ROI). Get ready, get set, and let’s go! What is “Influencer Marketing”? To put it simply, influencer marketing is when … Read more
In the ever-evolving realms of beauty and fashion, where trends come and go with the setting sun, a new dawn has risen with the ascendancy of influencers. These modern-day trendsetters have carved out a niche that wields considerable power over the industry’s heartbeat. In our blog post, The Role of Influencers in Shaping the Beauty … Read more
We understand that familiarizing yourself with influencer marketing can be more than a little overwhelming. For those of us that are more comfortable with data analytics and evaluating figures, we’ve compiled a list of metrics and KPIs. For all the newbies out there – these are terms for “how to reach goals”. If you’re new … Read more
It’s no surprise that influencer marketing is becoming more and more popular. Studies have found that people are more likely to try new things and to buy the products that people they admire are using. And so – influencer marketing became a strategy. As more companies incorporate influencer marketing into their brand strategy and campaigns, … Read more
In recent years, social media has taken the world by storm with marketing tactics. Covid-19 forced many businesses to digitize their businesses to stay afloat. Many people found new ways to socially interact with one another during lockdown. Instead of businesses seeing the threat of COVID, they found opportunities to find new creative ways to … Read more
Influencers today have changed the landscape of social media for the better. They have crafted a space where both brands and influencers alike can become better examples to the people they represent. From crafting inspirational content to generating a safe space to interact with the community, these influencers are the forerunners of the South African … Read more
Have you ever wondered how that Instagram star you’re following has a big say in your favorite brand? Well, you are not alone! And it’s not just any brand – we’re talking about those that are striving to save the planet. These influencers are also called eco warriors, eco influencers, or even “green-fluencers”. In this … Read more
